PICTURE WORTH MORE THAN A THOUSAND WORDS
Whenever it is printed materials, website or social media posts, you must agree that images are the only one thing that grabs attention. Everyday we see tones of images of models, products, people working, but all of these images are worthless if they are not presenting products or services in the correct way. You can spend hundreds of hours searching for perfect pictures to buy on stock photo websites, but do they really present in the right way what you offer? If they are, great! But let’s take a look at the other options you have to make this presentation better…
PRODUCT PHOTOGRAHY
You definitely won’t find anywhere pictures of your products to buy. Your product must be presented in a way to show all of it’s positive values. Image must create the feelings of need or want. With high quality images you can level up your products, bring more value to them. Remember one thing - Prada wouldn’t sell their bags in the price as they do if they would take pictures using the phone in some dark room. In the online world the way you present the product shows if it’s worth buying. And I’m talking about both, studio and lifestyle photography…
MODEL PHOTOGRAPHY
As you need to show the product, you also need to show people using it, especially for website or print use. Whenever it’s lifestyle images or studio editorial shots, they need to be done professional - with the correct lighting, backgrounds, wardrobe etc. Everything has to be cohesive with your brand look and it’s voice. Remember, it doesn’t matter if you are a small company or a big well known brand, with every single image you are sending a message out there, so every single time you have to make sure that this image will work for you…
PHOTO EDITING
You don’t feel like having a custom photoshoot for your brand? Stock photos are also an option. But, how many times you’ve seen the same picture of the same model used by different brands? It happens on daily basis. Here comes a solution - images can always be manipulated by changing background, models body parts (face expression, posture, hair type or color, etc.), adding or removing elements from the picture - almost all can be done. It’s not always a fastest and cost effective option, as image manipulation is very time consuming, but it all depends on your needs.
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